retail technology awards europe: Osram supports the award winner Bollag-Guggenheim with location-based services


Osram and beaconsmind supply technologies for the “best-in-store solution”

For the 10th time, the EHI Retail Institute has presented the retail technology awards europe (reta) at the EuroShop 2017 trade fair to honour the best IT solutions in retailing. Three equally-ranked award winners were selected in four categories. The Swiss company Bollag-Guggenheim AG won the award for “best-in-store solution”. By using retail analytics and beacon technology, it has generated real added value at the POS. The retailer uses the digital technologies of Osram and its software partner beaconsmind. 

Bollag-Guggenheim, which operates GUESS, Marc O’Polo and the Gallery stores in Switzerland, uses location-based services (LBS) as part of its digitalization. When customers enter a stationary store, they receive a personalized welcome and special deals as rewards for their brand loyalty via a digital customer card, implemented as a smartphone app. This process is supported by the beacon technology of Osram Einstone. Osram's beacon modules are directly linked to the lighting installation and continuously receive power as a result. In the process, Bollag-Guggenheim profits from a low-maintenance, high-performance beacon infrastructure. The company also gains comprehensive information about the buying habits of its customers at the point-of-sale. This is where beaconsmind, the software partner of Osram, comes in. It provides the retailer with a web-based data-management and marketing suite in addition to the mobile application. With the help of the link to existing POS/CRM systems, Bollag-Guggenheim can clearly and transparently manage data produced by all sales channels. 

Here you can find out more about the case study with Bollag-Guggenheim.

Visit Osram at the EuroShop trade fair in Dusseldorf, Germany, (Hall 09, Booth C59) and discover more about Einstone Smart Retail. 



OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back about 100 years. The product portfolio includes high-tech applications based on semiconductor technology such as infrared or laser lighting. The products are used in highly diverse applications ranging from virtual reality, autonomous driving or mobile phones to smart and connected lighting solutions in buildings and cities. In automotive lighting, the company is the global market and technology leader. Based on continuing operations (excluding Ledvance), OSRAM had around 24,600 employees worldwide at the end of fiscal 2016 (September 30) and generated revenue of almost €3.8 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at


beaconsmind is a full-service provider based in Zurich, Switzerland. The company helps in-store retailers digitalize their business models. As the first iBeacon full-service provider, the company uses iBeacon and beaconsmind technology to drive sales and customer loyalty in store-based retail. The startup's customers include companies from such sectors as industry, wholesale, catering, services and retail. For further information, please visit