OSRAM automotive aftermarket accessories China
Licensing partner overview
Shangdong UAP Auto Union E Commerce Co., Ltd. (commonly known as UAP Auto Union) is a leading Chinese company in the automotive aftermarket, headquartered in Jinan, Shandong. Founded in 1991, it has grown over more than 30 years into a major one stop supply chain platform for automotive parts and services. Since 2020, UAP has been a holding company of Stellantis, the world’s third largest automotive group, whose portfolio includes global brands such as Peugeot, Citroën, Alfa Romeo, Jeep, Fiat, Chrysler, and Maserati.
UAP operates an extensive nationwide network with 20 provincial warehouses, more than 1,000 distribution and service outlets across 170+ cities, and supplies over 50,000 repair workshops with genuine parts and professional services. Supported by Stellantis, UAP has also expanded by investing in, integrating, and acquiring strong companies in the aftermarket sector to further strengthen its industry leadership.
Partnership rationale
The collaboration combines OSRAM’s globally trusted premium brand with UAP’s extensive nationwide aftermarket network and Stellantis-backed supply-chain strength. By uniting OSRAM’s brand reputation for quality with UAP’s distribution power, sourcing capability, and execution in China, both partners can accelerate category expansion in high‑potential automotive aftermarket segments. All products will carry the trusted OSRAM brand while being fully developed, manufactured, and marketed by UAP, following strict brand‑ and quality‑governance standards.
License scope
UAP will roll out a dedicated OSRAM-branded automotive aftermarket accessories portfolio, including:
- Ignition coil
- AM sensors (only refer to the product categories for after-sales market)
- Car film/foil (paint protection film/solar film)
- Automotive battery (starter battery only)
- Dash camera
- Button cell batteries
- Auto relay
- Car/vehicle electronics (control unit, motor, actuators, switches)
- Truck start & storage li-batteries
- Automobile power battery charging gun/charging station
- Lithium batteries
- AA/AAA batteries
- Wiring harness
in China.