A trusted partner for car body illumination
Known for its long track record in supplying high-quality automotive LEDs, ams OSRAM is helping the car industry to adapt to changing fashions in exterior lighting
Reliability hand-in-hand with innovation. Heritage paired with the latest technology.
It is the combination of these attributes which makes ams OSRAM a favored supplier of LEDs for use in car body illumination. The industry’s approach to lighting design for the exterior of the car is adapting fast in response to changing consumer tastes.
Today, body lighting features such as illuminated logos, an illuminated grille, trim lighting, and contour lighting play an important role in cementing the emotional bond between the owner and the vehicle. For the automotive companies which produce these striking lighting effects, it’s reassuring to know that ams OSRAM continues to do for them what it has done for decades past: providing high-quality and reliable products which adapt to fit the latest fashions.
Feeling the connection
The huge range of automotive LEDs available today – in a wide variety of colors, sizes, and package styles – has freed the imaginations of car designers, giving them new options to communicate the emotional appeal of their brand. Distinctive patterns, shapes and colors of light can underline the unique appeal of a car, communicating its unique character: sporty, classic, luxurious, safe, unconventional… With today’s LEDs illuminating the car’s exterior, light is emotion.
As the long-standing global leader in the automotive LED market, ams OSRAM has a broad portfolio of products, giving designers the widest range of product options to choose from. The new approach to car body illumination also takes advantage of valuable developments in LED technology and product design.
Building on more than 100 years of automotive lighting expertise, ams OSRAM has been a regular innovator, enabling the car industry to rise to the challenge posed by new consumer demands. An example of ams OSRAM innovation, the TOPLED™ range created a new category of LEDs which has since become an industry standard. The SYNIOS™ family of LEDs added new options, providing versatile and efficient signaling and lighting solutions that enhance design flexibility while reducing costs. The latest innovation in automotive illumination, the ALIYOS™ LED-on-foil technology, enables lighting assemblies to achieve 3D depth, and to bend to fit the curvature of the car’s body.
This heritage gives automotive customers confidence that a partnership with ams OSRAM will be rewarded in future with continued product innovation in response to market demand.
Quality, reliability, and value
At the same time, automotive customers expect predictability: this means not only stable optical performance, and clearly specified binning – ams OSRAM can even in some cases accommodate requests for very tight or single-bin selections. It also extends to the reliability of the supply chain over the product’s entire lifetime. ams OSRAM’s global manufacturing footprint provides the resilience and flexibility needed to handle supply chain risks and to maintain supplies, ensuring that production lines sustain uninterrupted operation.
The manufacturing excellence and efficiency of ams OSRAM also enable it to provide automotive customers with outstanding value, backed by an approach to product design which balances cost efficiency with performance and quality. This means that automotive customers can integrate more lighting features into exterior designs, enabling them to express their brand’s character in ever more creative ways while maintaining cost competitiveness.
A partner in opportunity
As car body illumination enters a new era defined by bold design innovation and distinctive brand signatures, ams OSRAM continues to be the trusted partner for this strategically important segment of the automotive lighting market.