Osram Offers Night Breaker Plus with 24 Carat Gold Cap
Limited edition celebrates the fifth anniversary of the high performance halogen lamp
Osram is offering a limited edition of the high performance Night Breaker Plus lamp for the fifth anniversary of the Night Breaker family. The special edition lamps feature a 24 carat gold cap. The boxes are numbered to make each one unique, and an iPad in a golden smart case can be won in an online photo competition.
The golden special edition is available in a duo-box as H4 and H7 twin packs. As with all Night Breaker Plus lamps the limited edition supplies up to 90% more light onto the road than standard vehicle lamps, and emits a light cone up to 35 metres longer. The exclusive model also supplies up to 20% whiter light than standard halogen lamps. The campaign is strictly limited to 250,000 duo-boxes and is available now via the trade and in garages.
Online photo competition
All duo-boxes are completely unique: each has a special code enabling buyers to register at www.osram.com/limited, and with a bit of luck they can win some great prizes such as Amazon vouchers. The microsite also offers further information all about the product, with images, videos and a special photography competition. Visitors are asked to take a photo of a golden detail on their car. It can be any golden place of the vehicle – the driver can interpret this in a personal way. The most creative photos sent in gain prizes with suitably golden designs, such as an iPad in a golden smart case.
ABOUT OSRAM
OSRAM of Munich, Germany is one of the two leading light manufacturers in the world. The company's portfolio covers the entire value chain from components – including lamps, opto semiconductors like light-emitting diodes (LED) – to electronic control gears as well as complete luminaires, light management systems and lighting solutions. OSRAM has around 39,000 employees worldwide and generated revenue of 5.4 billion Euros in fiscal year 2012 (ended September 30, 2012). More than 70 percent of its revenue comes from energy-efficient products. The company's business activities have been focusing on light – and hence on quality of life – for over 100 years. Additional information can be found in the internet at www.osram-group.com