ams OSRAM Technology Forum 2025: “China Engine” Drives the Future of Innovation

Shanghai, China (November 26, 2025) – ams OSRAM (SIX: AMS), a global leader in innovative lighting and sensing solutions, announced today that the 2025 ams OSRAM Technology Forum (2025 aOTF) was successfully held on November 25 at the Renaissance Shenzhen Bay Hotel. Under the theme “China Engine,” the event brought together senior executives, technical experts from ams OSRAM’s global and China teams, industry leaders, and ecosystem partners. The forum highlighted the company’s strategic commitment to China and explored how ams OSRAM is leveraging its advanced optical and sensing technologies to support China’s unique innovation landscape amid profound transformation in global supply chains.

Anchoring the Local Strategy and Shaping the Roadmap Forward
At this year’s aOTF, Kevin Shi, Vice President of Greater China & Rest of Asia at ams OSRAM, delivered a keynote speech titled “Deepening Our Roots in China, Sensing the Future of Light.” As a technology company with over 110 years of history, ams OSRAM has consistently positioned the Chinese market as a core pillar of its global strategy. Kevin expressed his confidence in China’s market resilience, continuously improving industrial environment, and growing innovation potential, all of which present significant opportunities for the company’s future growth.

Kevin further noted that ams OSRAM is committed to being both “a deep participant” and “a value contributor” in the Chinese market. In the face of current challenges including supply chain volatility, intense price competition, and shortened product R&D cycles, ams OSRAM will continue to leverage its core strengths in high-quality solutions, maintaining its commitment to “In China, For China” to provide customers with more competitive optoelectronic products and technical services that better meet their needs.

He stressed that ams OSRAM will continue to build upon century-long technological foundation and pursue sustained innovation to maintain long-term vitality and better serve the Chinese market.
Dr. Joerg Strauss, SVP Business Line Mobility & Illumination, ams OSRAM, elaborated on the importance of “Success in Optoelectronics - in Times of Change” through the three key pillars of “innovation, cost, and resilience.” Dr. Strauss stated that global industries are currently facing the dual challenges of accelerating transformation and rising uncertainty. Building defensible competitive advantages through core capabilities is essential for achieving sustainable growth in such an environment.

On the innovation front, ams OSRAM continues to lead in automotive lighting, smart cockpits, and industrial lasers with a broad portfolio of advanced lighting and laser solutions, including ALIYOS™ LED-on-foil, high-power blue lasers, and the latest IR:6 chip. From a cost perspective, the company is actively driving down component and system costs to bring more competitive products to market. In terms of resilience, ams OSRAM operates a robust global manufacturing and supply network across Europe and Asia. In China alone, the company employs more than 3,000 people and maintains both a manufacturing site and an R&D center in Wuxi, ensuring reliable and efficient delivery capabilities for customers regionally and worldwide.

Through its integrated core strengths in technological innovation, cost control, supply chain management, and intellectual property portfolio, ams OSRAM continues to reinforce its global leadership in optical and sensing solutions and remains a trusted strategic partner for customers worldwide.

In his presentation themed “Accelerating Sensor Solutions’ Leadership in China,” Jose Vinau, Vice President and Head of China Development Center at ams OSRAM, highlighted three major areas that will fuel future growth for the company’s CMOS, Sensors, and ASIC (CSA) business unit: AI sensing systems, robotics and automation, and medical and health applications.

Jose Vinau noted that China demonstrates remarkable innovation vitality and global leadership in these frontier fields. To better serve domestic demand and empower global innovation, ams OSRAM will continue to integrate global technology resources and build R&D teams that work closely with local customers. This approach will support the company’s evolution from “In China, For China” to “In China, For Global,” transforming innovations from the Chinese market into globally competitive solutions.

At this year’s aOTF, ams OSRAM announced that the CSA business unit has established a new Product Design Center in Shanghai in November. Following the launch of the China Development Center in 2024, this marks another significant milestone in the business unit’s China expansion. The new center underscores the business unit’s commitment to an application-innovation-driven strategy, leveraging global technology platforms, deepening insights into local market needs, and accelerating localized R&D to deliver customized solutions for Chinese customers that better meet their needs.

The CMOS, Sensors, and ASIC (CSA) business unit is one of ams OSRAM’s core businesses. Its technologies empower machine-vision perception, enabling safer mobility, enhanced imaging performance, smarter automation, and breakthrough medical diagnostics. In 2025, the Chinese market contributes around 40% of global CSA revenue, maintaining leadership across key sectors including consumer electronics, medical and industrial applications, and automotive, and serving as a primary growth engine for the business unit worldwide.

Strengthening Local Partnerships to Co-create an Innovation Ecosystem
ams OSRAM’s localization strategy thrives on the support and collaboration of the local industrial ecosystem and strategic partners. At this year’s forum, key partners—Mind Optoelectronics and Leapmotor—took the stage to deliver keynote presentations. Hossein Nafari, CEO of Mind Optoelectronics, discussed how high-performance technology and reliable solutions empower Chinese users and OEM manufacturers to address industry challenges. Nafari highlighted that the automotive industry is undergoing profound transformation driven by electrification, software-defined vehicles, supply chain localization, and user experience enhancement. Chinese new energy vehicle manufacturers are reshaping the global competitive landscape through their core strengths, while Mind Optoelectronics actively responds to this trend through continuous innovation. In the field of intelligent lighting, Mind Optoelectronics and ams OSRAM have forged a deep partnership, deploying cutting-edge lighting solutions such as EVIYOS™ 2.0 to elevate mobility experiences for end users and jointly build an innovative ecosystem for automotive lighting.

Mr. Shu Chuncheng, Vice President of Leapmotor, shared the company’s innovation journey and its AR-HUD product roadmap. During his speech, he announced the launch of a new AR-HUD collaboration between ams OSRAM and Leapmotor, centered on the latest Leapmotor C11 model. Since its launch in July, the C11 has earned strong market recognition, achieving monthly sales of over 10,000 units for three consecutive months. As a core model for Leapmotor, the C11 integrates a DLP AR-HUD system for the first time and is equipped with ams OSRAM’s high-performance OSTAR™ Projection RGB LED light sources, delivering a smarter, more convenient, and safer driving experience for end users.

Looking ahead, ams OSRAM will continue to place technological innovation at the core of its development philosophy and uphold its commitment to high-quality growth. The company will further deepen its diversified collaboration with Chinese enterprises, helping partners enhance product intelligence and strengthen differentiated market competitiveness, while jointly shaping an open and mutually beneficial innovation ecosystem.

Global Frontier Applications Inspiring Local Innovation
During the global innovation sharing session, four global leaders from ams OSRAM presented a range of cutting-edge technology applications, demonstrating how the company’s innovation is fueling local inspirations.

In the smart mobility sector, William Jin, Senior Marketing Director of Automotive Lighting Asia Pacific at ams OSRAM, delivered a keynote titled “ams OSRAM, The Innovation Pioneer of Automotive Lighting”. He highlighted the company’s industry-leading technologies and product achievements in automotive lighting. The company’s core product portfolio includes headlamps, dynamic high-pixel headlights (EVIYOS™), signal lights, ambient lighting, and automotive displays. Focusing on real-world user scenarios, he showcased the application of the EVIYOS™ HD 25 intelligent high-pixel headlamp on the NIO ET9. With its ultra-high-resolution beam control and intelligent interaction capabilities, this technology significantly enhances nighttime driving safety and sets a new benchmark for intelligent automotive lighting.

In industrial and laser applications, Martin Wittmann, Senior Director Product Marketing Visualization & Sensing at ams OSRAM, presented the company’s leading strategies in laser and infrared technologies and underscored the importance of continued investment in China. He emphasized that laser projection and material processing represent two core focus areas for ams OSRAM’s visualization business in China.

With its high-performance laser diodes and industry-leading TO90 packaging technology, ams OSRAM has established long-term collaborative partnerships with several domestic companies, including Shining 3D. In infrared technology, the company’s IR:6 chip has delivered simultaneous breakthroughs in performance, efficiency, and image quality across applications such as facial recognition, intelligent sensing, and energy-saving systems. Featuring enhanced sensitivity and a high level of integration, IR:6 converts invisible infrared signals into reliable visual information, truly “making the invisible visible,” and provides essential sensing capabilities for the intelligent transformation of various industries.

In the field of smart lighting, Stefan Hofmann, Global Head of Product Marketing Illumination at ams OSRAM, explained how the company is driving global LED lighting trends through a strategy centered on “technology innovation and IP leadership.” With a comprehensive portfolio spanning outdoor, indoor, industrial, agricultural, and horticultural lighting applications, ams OSRAM delivers sustainable and reliable long-term lighting solutions across diverse application scenarios.

Finally, Julia Stuebinger, Marketing Director of the CSA Business Unit at ams OSRAM, discussed the profound impact of intelligent sensing technology on future technological development. She identified three core factors driving sensing technology innovation: enhanced intelligent interaction, deeper perception connectivity, and sustainable performance improvements. Currently, China has achieved global leadership in sensing applications including premium smartphones, hands-off detection for intelligent driving, and industrial robotics. These market demands continue to drive ams OSRAM’s R&D and innovation in sensing technologies, enabling the company to deliver high-performance solutions that support future technological advancements.

 “Optical and Sensing Technologies” Accelerating Intelligent Upgrades across Four Key Applications
During four vertical breakout forums, ams OSRAM experts engaged in in-depth technical discussions with industry audiences, demonstrating through concrete solutions how “optical and sensing technologies” play a pivotal role in advancing intelligent industrial development.

The Smart Lighting & Smart Mobility Forum focused on the technological expansion of light and next-generation user experiences. Through products such as OSLON Square Essential and the IR:6 chip, the forum illustrated how ams OSRAM contributes to energy-efficient urban nightscapes, enhanced agricultural productivity, improved human-centric lighting, and safer, more intelligent automotive systems.

The Industrial & Laser and Consumer Electronics Forum highlighted the limitless potential of “optical and sensing technologies,” from high-power blue lasers enabling efficient automation and intelligent human-machine interaction, to new high-resolution dTOF sensors that deliver more immersive and higher-performance interactive experiences.

China has become a central hub for global technological innovation. The “China Engine” not only reflects ams OSRAM’s commitment to its “In China, For China” strategy, but also serves as the key driving force for its global innovation and development. Moving forward, ams OSRAM will continue to deepen its presence in China, leveraging its world-class technologies, resilient supply chain, and high-quality products and services. Together with local partners, the company aims to build a vibrant innovation ecosystem, accelerate the industrialization and global deployment of Chinese innovations, and help China’s technology industry reach new heights.