ams OSRAM Illuminates ALE with Cutting-Edge Automotive Lighting Solutions

Shanghai, China (June 26, 2024) -- ams OSRAM (SIX: AMS), a global leader in optical solutions, announced its participation in the 19th Auto Lamp Industry Development Technology Forum and Shanghai International Auto Lamp Exhibition (ALE) held at the Kunshan Huaqiao International Expo Center from June 26 to 28. ams OSRAM will showcase its automotive intelligent lighting and intelligent in-cabin of vehicle solutions along with related products and technologies, demonstrating lighting application in the automobile field at this exhibition. The booth number is T202.

Lighting and in-cabin of vehicle systems, as two core fields of modern automobiles, are undergoing significant upgrade and iteration driven by the trend of intelligence. With the application of technologies such as LED and laser, intelligent lighting will become more sophisticated and personalized, meeting consumers’ higher demands for safe and comfortable driving. Meanwhile, the smart in-cabin market is continuously expanding, integrating human-machine interaction and intelligent central control technologies to create a “third space” that blends information, entertainment, and connectivity, offering passengers a richer and more dynamic driving experience.

ams OSRAM, as a global leader in intelligent sensor and light source solutions, is committed to advancing automotive lighting and in-cabin systems towards greater intelligence. With innovative products such as automotive LED lighting systems, automotive lamp modules, and sensors, ams OSRAM is bringing revolutionary changes to intelligent mobility. At this year’s ALE, ams OSRAM will present over twenty advanced solutions and demos, covering automotive lighting, interior ambient lighting, displays, and sensors applied to vehicle bodies, showcasing the company’s strong capabilities in the automotive field.

Automotive Lighting
In the field of automotive lighting, ams OSRAM will exhibit a series of optical solutions, such as a 15mm single lens module – high beam and low beam, stylish RCL with 360° SYNIOS® P1515 LED, eco end to end RCL design with SYNIOS® P1515, and grill light demo with SYNIOS® 2222 and RGBi, which  not only meet basic functional requirements but also enhance the vehicle’s personalization through the use of color and dynamic effects, leading the fashion trends in automotive lighting design.
The SYNIOS® P1515 family of automotive signaling light LEDs by ams OSRAM is an innovative product featuring five-sided emission in an ultra-small package with 360° radiation characteristics, allowing automotive manufacturers to easily realize bold and dramatic rear lamp designs with either fewer LEDs or a thinner optical assembly while maintaining a very high level of homogeneity.

Interior Ambient Lighting
Interior ambient lighting is designed to create a more comfortable and personalized driving environment. At this ALE, ams OSRAM will showcase a range of intelligent control and highly sensitive lighting solutions, including RGBi LED Board, OSIRE® E5515 RGB sidelooker used in TactoTek IMSE® technology, smart surface RGBi ambient lighting, intelligent in-cabin matrix reading lights, RGBi Demo, ultra-thin interior ambient lighting.

ams OSRAM’s OSIRE® E3731i intelligent RGB LED can control hundreds of units simultaneously, with each unit featuring a digital core that enables low-latency communication over a standard serial bus interface with any microcontroller. ams OSRAM has also developed a new Open System Protocol (OSP) running on the OSIRE® E3731i. Using OSP, any microcontroller can transmit instructions to modulate brightness and color individually to each LED.

Sensors and Related Solutions
In automotive design, sensors are crucial for achieving vehicle intelligence and automation, enhancing driving safety and comfort. At this ALE, ams OSRAM will showcase position sensors, optical pressure sensors, the Icarus demo system, the HOD solutions, capacitive smart virtual buttons, as well as dToF and headlamp interaction demos. These sensor products play a significant role in promoting intelligent vehicles.
Furthermore, the RGB “side-emitting” LED function of the OSIRE® E5515, the intelligent interior bus (OSP), and stable wavelength EEL technology, specially designed for modern automotive interior lighting, will also be shown at this ALE. These technologies further enrich ams OSRAM’s product portfolio in the automotive field, providing robust support for the innovation of next-generation automotive applications.
During the exhibition, ams OSRAM engineers will introduce attendees to more technical and application highlights of the products to the visitors and conduct related demonstrations. We welcome everyone to visit Booth No. T202 to learn about the new technologies and solutions of ams OSRAM in the automotive innovation process.