The 20th Auto Lamp Industry Development Technology Forum and Shanghai International Auto Lamp Exhibition (ALE)

ALE brings together globally influential host manufacturers and automotive lighting companies and serves as the main venue for international integration in the automotive lighting industry.

MMMM, DD YYYY – MMMM, DD YYYY

ALE brings together globally influential host manufacturers and automotive lighting companies and serves as the main venue for international integration in the automotive lighting industry.

In 2024, ALE will focus on “ Digital, Intelligent, Personalized, Interactive” to achieve a wonderful intellectual feast.

ams OSRAM, a global leader in light and sensor solutions, will showcase high-quality sensing and lighting applications in the automotive field at this exhibition with its latest portfolio of products and technologies in sensing, illumination and visualization.

Come to visit our booth! Appreciate the informative demos and talk to our optical solution experts. You can expect:

Automotive Lighting Demo:

•    Eviyos 2.0®
•    Eco end to end RCL Design with Synios P1515
•    Stylish RCL with 360° P1515 LED
•    iRGB Music interactive demo
•    Grill Light Demo with Synios 2222 and iRGB
•    OSIRE™ E5515 RGB SidelookerUsed in TactoTek IMSE® technology
•    15mm Single Lens Module– High Beam and Low Beam
•    12.3 inch E1515 dBLU curved Display demo

Automotive Sensing Demo: 

•    ICARUS -In cabin sensing
•    PGU solutions for intelligent head-up display (AR-HUD)
•    Hands on-off detection demo
•    Virtual Button V3
•    Smart surface RGBi ambient lighting
•    Edge-emitting lasers (EEL)  
 

Simultaneous Forum

ams OSRAM speech topic 1:

Driving future mobility with innovative light solution

 

•    History of ams OSRAM in China and current footprint: R&D, Factory, Engineering, MKT, Sales 
•    USP of ams OSRAM: Performance, Quality, Long term commitment to the Auto Industry, Strong IP portfolio, Help Chinese partner to go global
•    Trends in Auto LED Industry: Pixelation, Digitization, ...
•    Innovation examples

  • Eviyos
  • Aliyos
  • RGBi
  • E1515

•    Partnership model with OEM and Tier for Innovation
•    We take up the challenge for higher speed

 

Speaker: Gerald Broneske

ams OSRAM, Vice President, MK Product Marketing

 

 

ams OSRAM speech topic 2:
Shining Brilliantly: Open System Protocol (OSP) enables innovation for Dynamic Light Applications and more

 

Nowadays, more customers intend to add value to cars by using dynamic lighting for decorative and functional purposes. The OSIRE® E3731i with open system protocol (OSP) enable dynamic interior lighting to be implemented with a simpler architecture, fewer components, less wiring and lower system cost. 

 

An open system protocol is available for use license- and royalty-free by any car, LED, lighting system or microcontroller manufacturer. By using OSP, any microcontroller can transmit instructions to modulate brightness and color individually to each LED. Even more, OSP is also expandable with non-intelligent LEDs, sensors and actuators.


Speaker: Richard Xu

• Senior Automotive Application Engineer

• Responsible for the application and technical support of intelligent RGB

• With over ten years of experience in electronic research and development, possesses a deep understanding of automotive-grade LED and interior ambient lighting applications.