EVIYOS HD25 sets new standards in compact vehicle safety and communication

Audi Q3 now comes with integrated high-resolution adaptive projection lighting

Premstaetten, Austria, and Munich, Germany (March 23, 2026) – The introduction of the new Audi Q3 marks significant technological progress in how digital lighting systems are integrated into the Audi compact segment. EVIYOS HD25 is an advanced, pixel-based lighting solution developed by ams OSRAM. It is now being deployed in a series-production compact-class vehicle, delivering a new level of adaptive illumination and driver feedback while enhancing road safety. The technology is used in the high-resolution microZ module from ZKW, which is based on an LED light source with thousands of individually addressable pixels. 

“EVIYOS represents a paradigm shift in automotive lighting, from passive illumination to active, data-driven light communication,” emphasizes Sylvia Weise, Senior Product Manager at ams OSRAM: “By integrating this technology into the Audi Q3, we are enabling a new class of compact vehicles to deliver premium-level safety and user interaction through light.”

EVIYOS HD25 is a fully digital, high-resolution lighting solution comprising over 25,000 individually addressable pixels. This architecture enables the precise, real-time modulation of the light distribution pattern based on sensor input, vehicle dynamics, and environmental conditions. The system supports both static and dynamic projections, allowing for context-aware visual communication between the vehicle and its surroundings.

The new Audi Q3 introduces digital Matrix LED headlights to the Audi compact segment for the first time. The use of microLED technology produces significantly improved illumination and contrast, particularly advantageous in difficult weather conditions.

Light-guiding functions like lane and orientation lights are now more closely linked to driver assistance systems, projecting key information directly onto the road to enhance safety. New features include visual warnings from the lane change assistant in the lane light when a vehicle is in the blind spot, lane departure indications, and an ice warning symbol projected at speeds above 70 km/h (43,5 mph).

In construction zones, the digital matrix LED headlights automatically switch from lane light to orientation light to simplify staying in one lane in narrow areas. Drivers can deactivate functions like lane lights individually via the Audi MMI and choose between three extended coming-home or leaving-home light designs. Combined with the microLED light source, the digital Matrix LED headlights offer highly precise high-beam distribution and improved glare control, enhancing overall road safety.

The deployment of EVIYOS HD25 in the Audi Q3 emphasizes the growing importance of intelligent lighting systems as a core component of advanced driver assistance and human-machine communication. It also reflects a broader industry trend toward scalable, software-defined lighting architectures that enhance both safety and brand differentiation.

 

 

ams OSRAM 소개

ams OSRAM 그룹(SIX: AMS)은 혁신적인 조명 및 센서 솔루션 분야의 세계적인 선도기업이다. 디지털 포토닉스 분야의 전문 기업으로서, ams OSRAM 은 탁월한 엔지니어링 역량과 최첨단 글로벌 제조 능력을 통해 고객에게 가장 폭넓은 디지털 조명 및 센싱 기술 포트폴리오를 제공하고 있다. 

"감동적인 빛의 힘을 전하는 ams OSRAM"의 성공은 빛의 잠재력에 대한 깊은 이해에 기반을 두고 있다. 120년 동안 ams OSRAM 은 자동차 애플리케이션에서부터 산업용 제조, 의료, 소비가전 기기에 이르기까지 시장을 움직이는 혁신 기술을 개발해 왔다. OSRAM 브랜드 창립 이래, 전 세계 약 18,500명의 직원들이 스마트 모빌리티, 인공지능, 증강 현실, 스마트 의료, 로봇공학 등 사회적 메가트렌드에 발맞춰 혁신적인 솔루션 개발에 역량을 집중하고 있다. 12,000개가 넘는 특허 등록 및 출원이 이러한 우리의 노력을 보여주고 있다. 프렘슈테텐/그라츠(오스트리아)와 뮌헨(독일)에 본사를 두고 있는 ams OSRAM 그룹은 2025년에 33억 유로의 매출을 달성했으며, 스위스 증권거래소에 ams-OSRAM AG로 상장되어 있다(ISIN: AT0000A3EPA4). 

자세한 내용은  https://ams-osram.com 참조.   

ams와 OSRAM은 ams OSRAM AG의 등록 상표이다. 이와 함께 많은 제품과 서비스가 ams OSRAM 그룹의 상표로 등록되거나 출원되었다. 여기에 언급된 기타 회사명과 제품명은 해당 소유자의 상표이거나 등록 상표일 수 있다.    
 
ams OSRAM 소셜 미디어 채널:  >LinkedIn  >YouTube

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