CineEurope 2017: Osram puts stars and their stories in the spotlight
The Munich based lighting expert offering the world’s most extensive lamp portfolio for digital cinema projection is presenting its new image campaign for XBO lamps in Barcelona
Once again this year, Osram is attending the CineEurope trade show in Barcelona. From June 19 through 22, the Munich company is placing its XBO lamps in the spotlight with the slogan “Light is pure emotion. XBO creates stars and moves audiences”. Lamps in the XBO series from Osram stand out from the crowd particularly for their long life, high quality of light and excellent color rendering.
Osram has been creating pure emotion for more than 60 years. As the successor to the carbon arc lamp, the XBO lamp from Osram revolutionized the world of cinema at the start of the 1950s, enabling Hollywood blockbusters to be seen for the first time in their true colors at cinemas throughout Europe. It has been constantly developed ever since, and is still being used today in almost half of all cinema projectors throughout the world. XBO lamps from Osram bring stars and their stories to life and make every visit to the cinema an unforgettable experience. With their small arc and high luminous flux, XBO lamps are perfect for digital cinema projection as they produce unprecedented luminance values that ensure the screen is ideally illuminated. The high color rendering index of XBO lamps allows for true-color 2D and 3D projection and is ideal for both classic and digital projection. XBO lamps deliver deep and lasting emotions – and they themselves last an incredibly long time.
From June 19 through 22, Osram will be attending the annual trade show and conference of the Union Internationale des Cinémas, the international trade association representing cinema exhibitors and their national associations, in Barcelona. Xenon lamps for use in the digital projectors supplied by all leading manufacturers will be on display. These lamps have a color temperature of 6,000 kelvin and a life of up to 3,000 hours depending on the wattage.
For information on CineEurope click here. The XBO series is presented here.
OSRAM with headquarters in Munich, Germany is a globally leading lighting manufacturer with a company history of around 100 years. The product spectrum contains high-tech applications based on semiconductor technologies such as infrared and laser. Products are used in a wide variety of applications ranging from virtual reality, autonomous driving and mobile phones to networked, intelligent lighting solutions in buildings and cities. The company is global technology and market leader in the automotive lighting technology sector. OSRAM had approximately 24,600 employees around the world in continued business sectors (without Ledvance) with turnover of 3.8 billion euros to the end of the 2016 fiscal year (30 September). The company is listed on the Frankfurt am Main and Munich stock exchanges under WKN: LED 400 (stock exchange symbol: OSR). For further information, see www.osram.com.