The difficulty of AR devices

In 2016, when Pokémon GO hit the world, people didn't have such high hopes for AR.

But in 2021, the landscape has changed dramatically, with the launch of Roblox in March 2021 sparking the concept of meta-universes into the market, and rekindling the fire of XR (AR & VR), which is considered to be the next-generation vehicle for digital worlds.

During the same period, more than 10 million XR devices were produced globally in 2021. The current development stage of XR can be compared to the smartphone industry Apple iPhone 4 on the eve of the launch of the industry inflection point stage, and the future is promising.

Focusing on the AR industry, we think it is most accurate to summarize it in two words: one is "difficult" and the other is "popular".

What is so "difficult" about AR devices and why is the AR industry so trending? We will elaborate on this in 2 episodes.