Osram Offers Night Breaker Plus with 24 Carat Gold Cap

2013/01/17

Night Breaker Plus Limited Edition

Limited edition celebrates the fifth anniversary of the high performance halogen lamp

Osram is offering a limited edition of the high performance Night Breaker Plus lamp for the fifth anniversary of the Night Breaker family. The special edition lamps feature a 24 carat gold cap. The boxes are numbered to make each one unique. The number one in the automotive light trade and workshop market supports customer consultations with special advertising media as well.

In the past five years, Night Breaker has become the most successful automotive retrofit product in the history of Osram, and it's for this reason that the market leader for vehicle light applications is offering a special limited edition. 250,000 twin packages, so-called duo boxes, contain H4 or H7 lamps with a cap of 24 carat gold. As with all Night Breaker Plus lamps they supply up to 90% more light onto the road than standard car lamps, and emit a light cone up to 35 metres longer. They also supply light that is up to 20% whiter than conventional halogen sources.

A real eye-catcher and ideal for showrooms

Osram offers support in showrooms to help dealers and workshop owners present the special edition in the very best light: diverse advertising such as fully filled counter displays, hangers and displays are available. There will also be a campaign in both printed and online media to catch even more attention with end customers: each duo box has a special code enabling buyers to register at www.osram.com/limited, and so with a bit of luck they can win some great prizes such as Amazon vouchers. The microsite offers further information all about the product, with images, videos and a special photography competition.

Image gallery

duo box Night Breaker Plus Limited Edition

floor display Night Breaker Plus Limited Edition

ceiling hanger Night Breaker Plus Limited Edition

ABOUT OSRAM

OSRAM of Munich, Germany is one of the two leading light manufacturers in the world. The company's portfolio covers the entire value chain from components – including lamps, opto semiconductors like light-emitting diodes (LED) – to electronic control gears as well as complete luminaires, light management systems and lighting solutions. OSRAM has around 39,000 employees worldwide and generated revenue of 5.4 billion Euros in fiscal year 2012 (ended September 30, 2012). More than 70 percent of its revenue comes from energy-efficient products. The company's business activities have been focusing on light – and hence on quality of life – for over 100 years. Additional information can be found in the internet at www.osram-group.com