Shopping in the Box: Osram sets Dubai's urban shopping mile in scene

Box Park Dubai

The Box Park is a modern, urban lifestyle complex in Dubai. With a length of 1.2 kilometres it offers special shopping and entertainment possibilities and also accommodates unusual restaurant concepts from around the world. Dynamic lighting from Osram Lighting Solutions transforms the building facades of the shopping boulevard into multicoloured screens for playing a variety of light atmospheres.

The shopping mile with its interplay of modern architecture and the look of storage boxes and shipping containers is a highly diverse alternative to the standard mega-malls normally found in Dubai. The architects and designers divided the site into ten theme-related zones to create a really special shopping and leisure experience for visitors. These zones reflect world-famous locations such as New York's Times Square and Broadway, London‘s Harrods and Paris' Moulin Rouge, and dynamic lighting solutions from Osram create precisely the right impressions and moods for the zones with different colours, videos and photo images. Pink and orange tones as well as hearts and windmills dominate for example in the Moulin Rouge area.

The lighting is made possible thanks to Traxon LED luminaires such as media tubes and Nano Liner Allegro AC XB as well as the e:cue light control system. The largest technical challenge in the project was developing a system able to control all dynamic elements contributing to displaying the diverse themes. Osram enabled control of the dynamic luminaires, gobo projectors and ground-recessed luminaires independent of the specific producer.

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Box Park Dubai

Box Park Dubai




OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back more than 100 years. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. OSRAM had around 33,000 employees worldwide at the end of fiscal 2015 (September 30) and generated revenue of almost €5.6 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at