Osram makes individual interior lighting upgradable
Osram now provides the simplest upgrade solution for vehicle interior lighting on the market with LEDambient. Three LED modules enable the individual lighting of various surfaces in the vehicle, and with seven colors.
LEDambient modules are battery-operated, so that vehicle interiors can be retrofitted with ambient light without having to route cables. Mounting is carried out simply with a velcro strip or magnets. In addition, all modules feature four pre-set brightness levels and can be operated via remote control.
The portfolio consists of three different LED modules: the door entrance ledge lets door strips radiate in light, activating as soon as the car door is opened. The so-called "wallwasher" bathes larger areas of the interior, for example vehicle pillars or the foot room, in the desired light, and the spot with its flexible light guide is ideal for accenting lines inside the vehicle, and also brings light to inaccessible, tight or intermediate spaces.
Support for sales
Osram supports dealers with special advertising material. A video is available that demonstrates to customers how simple it is to install the LEDambient modules, and also the light effects in the vehicle, as well as a special floor display. The display not only shows the complete range and offers information about the individual products, but links directly to the list of cars compatible with the door entrance ledge via QR code. This compatibility list is also made available to dealers by Osram as a printed flyer.
OSRAM of Munich, Germany is one of the two leading light manufacturers in the world. The company's portfolio covers the entire value chain from components – including lamps, electronic control gear and opto semiconductors such as light-emitting diodes (LED) – as well as luminaires, light management systems and lighting solutions. OSRAM has more than 35,000 employees worldwide and generated revenue of almost €5.3 billion in fiscal 2013 (ended September 30). The company's business activities have been focusing on light – and hence on quality of life – for over 100 years. The company was listed on the stock exchanges in Frankfurt and Munich on July 8, 2013 (ISIN: DE000LED4000; WKN: LED 400; Trading symbol: OSR). Additional information can be found at www.osram-group.com