Automotive HuD Tech 2022

Join our Chinese presentation about our automotive interior projection solutions

Explore the forward-looking technology development and application of automotive head-up display to enhance vehicle safety performance and driving experience, and achieve a higher level of human-machine co-driving experience. This forum will join hands with more than 250 experts from industry OEMs, Tier1, HuD manufacturers, optical component manufacturers, material companies, testing and verification companies and third-party organizations to explore the development and future of head-up display (HuD) products.

Topic: Frontier application and technology outlook of semiconductor light source in the field of in-vehicle projection

With the popularity and development of intelligent cockpit, the in-car projection system represented by HuD has extended to a variety of non-traditional in-car projection applications such as side window projection, interior ambient projection, dynamic ground projection, etc., and combined with new technologies such as optical waveguide and holographic film it has become an important human-machine interaction interface for intelligent cockpits. The emergence of new technologies has also put forward new requirements for semiconductor light sources.

This presentation will share the cutting-edge applications and technology outlook of semiconductor light sources in this field from the following aspects.

• The application trend and technical route of non-traditional in-car projection
• The latest products and future plans of LEDs for in-car projection from ams OSRAM
• Introduction of laser light source for projection

Time: Thursday, Nov 17, 2022, 10:00am~10:30am, GMT+8

Speaker: Harris He, Automotive LED Marketing Manager at ams OSRAM

Harris He, graduated from Wuhan University, has been deeply involved in the technology and marketing of automotive lighting driver, module and light source for more than ten years and participated in the compilation of "2018 Automotive Lighting Industry White Paper". He is now working in the Product Marketing Department of Asia Pacific, responsible for the marketing and new product definition of automotive LEDs.