Osram lights up Baku's new landmark


Flame Towers in Baku

  • 10,000 LED luminaires light up the Flame Towers in Baku
  • Super-bright SharXS lamps illuminate the stage of the 2012 Eurovision Song Contest

More than 10,000 high-power LED luminaires from the Osram subsidiary Traxon Technologies now transform Baku's new landmark, the three Flame Towers, into gigantic display screens. Inspired by the Flame Towers, the slogan of the 57th Eurovision Song Contest in the capital of Azerbaijan is "Light your Fire!" The European Broadcasting Union, which is mounting the song contest, is also relying on the know-how of Osram: using special solutions, the company will be providing spectacular lighting effects. "With our lighting expertise, we are making a very prominent mark in the Middle East," explains Erol Kirilmaz, Head of Region Latin America, the Middle East and Africa at Osram.

The Flame Towers in Baku are currently one of the most elaborate skyscraper projects in the world. Once completed, the three towers in the shape of stylized flames – the symbol of Azerbaijan – will provide some 20,000 square meters of overall floorspace for apartments, a hotel and an office complex. Osram is responsible for the eye-catching exterior lighting of the three towers, which reach from 208 to 235 meters into the sky. In cooperation with American light designer Francis Krahe, Osram engineers developed special high-power LED luminaires to illuminate the towers' facades. Thanks to a specially developed and directly integrated control solution, the three towers will serve as gigantic LED displays after completion so that videos and animations can be shown on the facades of the buildings. With this unique concept, the Osram group and its partners are once again raising the benchmark when it comes to impressive architectural lighting.

High luminance plus high efficiency

This year's Eurovision Song Contest will be held from 22 to 26 May in Baku, the capital city of Azerbaijan. The organizers are using the latest "eXtreme Seal technology" with advanced SharXS lamps from Osram. This technology prevents oxidization of metal components so that the lamps can withstand higher temperatures and require less cooling. They also operate quietly and minimize acoustic interference – a crucial factor for a music contest. The Osram lamps are extremely energy efficient as they develop a very high luminance, despite their low wattage.

Lighting for every event
The lamps of the SharXS range were developed specifically for major events requiring a great deal of light. A total of 1,400 Osram SharXS HTI lamps with wattages from 700 to 1,500 Watts are being used to light the 2012 Eurovision Song Contest. "Very few TV events are followed as avidly and emotionally as the annual Eurovision Song Contest. Which is why we're overjoyed that we were able to impress the organizers with the performance of our products," explains Hans-Joachim Schwabe, CEO Specialty Lighting at Osram.

The metal halide lamps used emit highly concentrated light for an extremely high luminance. And thanks to the increased light output, the lamps save approx. 6,500 kilowatts in comparison with conventional studio halogen lamps – an amount that equates to the output of more than 70 mid-sized cars. The slimline design of the lamps facilitates the design of smaller and more lightweight lighting solutions, saving a great deal of space on the stage and leaving the artists more freedom of movement as they perform their songs in Baku.


OSRAM AG (Munich, Germany) is a wholly-owned subsidiary of Siemens AG and one of the two leading light manufacturers in the world. In fiscal year 2011 (ended September 30, 2011), it generated revenue of about 5 billion Euros. Osram is a high-tech company in the lighting sector and more than 70 percent of its revenue comes from energy efficient products. The company, which is very much internationally oriented, has around 41,000 employees worldwide, supplying customers in 150 countries from its 44 production sites in 16 countries (as of September 30, 2011). Additional information can be found in the internet at www.osram-group.com.