OSRAM AG becomes the official lighting partner of Disneyland Paris
OSRAM AG and Euro Disney Associés S.C.A., which operates Disneyland Paris, today announce a five-year strategic corporate alliance. This agreement will position Osram as the official lighting partner of Disneyland Paris, Europe’s number one tourist destination.
Euro Disney Associés S.C.A. has identified efficient energy usage as one of its seven long-term goals for making Disneyland Paris a reference in sustainable development among European tourist destinations. The company is committed to optimising its energy efficiency by ten percent between 2006 and 2013 across all its energy usage though behavioural change as well by adopting innovative technologies. With an energy industry in constant evolution and pivotal changes in European legislation, Euro Disney Associés S.C.A. has chosen to partner with OSRAM AG - an expert in innovative and energy efficient lighting solutions and technologies. Osram will accompany Disneyland Paris on various levels in its current and future lighting projects.
This partnership will provide Osram with opportunities to use promotional rights for the Disney and Disneyland Paris brands. As a destination that attracts over 15 million visits per year from across Europe, and where light is so central in creating unique entertainment, Disneyland Paris is the perfect place to showcase Osram’s know-how in lighting – especially with green and LED solutions because here energy savings of up to 80 percent are achievable.
“Osram encourages environmentally responsible practices around the world. The agreement with Euro Disney Associés S.C.A. will enable us to develop major joint lighting solutions that will support the very latest technological and sustainable lighting innovations while helping Disneyland Paris with its environmental goals,” stated Klaus-Günter Vennemann, CEO General Lighting of OSRAM AG.
“We are very pleased to welcome Osram to our family of official partners. This alliance shows a common desire from both brands to offer Disneyland Paris guests a quality lighting experience that blends environmental goals with efficiency and innovation,” stated Philippe Gas, Euro Disney CEO.
OSRAM AG (Munich, Germany) is a wholly-owned subsidiary of Siemens AG and one of the two leading light manufacturers in the world. In fiscal year 2011 (ended September 30, 2011), it generated revenue of about 5 billion Euros. Osram is a high-tech company in the lighting sector and more than 70 percent of its revenue comes from energy efficient products. The company, which is very much internationally oriented, has around 41,000 employees worldwide, supplying customers in 150 countries from its 44 production sites in 16 countries (as of September 30, 2011). Additional information can be found in the internet at www.osram-group.com.
About Euro Disney Associés S.C.A.
The group operates the Disneyland® Paris site that includes Disneyland Park, Walt Disney Studios® Park, seven themed hotels with a total capacity of approximately 5,800 rooms (not including the nearly 2,400 onsite hotel rooms operated by third parties), two convention centres, the Disney Village entertainment centre and a 27-hole golf course. The group’s business also includes the development of a 2,230 hectare site, of which half is still undeveloped. Euro Disney S.C.A. shares are listed and rated on Euronext Paris.
About Disneyland Paris
Disneyland Paris is Europe’s leading tourist destination, with more than 250 million visits since its opening in 1992, and approximately 14,500 Cast Members working onsite. Its employees perform more than 500 different roles, positions and professions; represent more than 100 nationalities; and speak 20 languages. Disneyland Paris is the number one private employer in its home region (Seine-et-Marne) and the number one single-site employer in the Paris area (Ile-de-France). In addition to its direct jobs, Disneyland Paris has a significant economic impact, with its activity generating 56,000 direct and indirect jobs in France.