Lighting concepts for various application fields
light+building 2012: Osram meets the entire range of customer needs
At light+building 2012 Osram introduces the company’s most important novelties in the field of general lighting. In seven areas of application, the company demonstrates new and further developments ranging from components to complex lighting solutions. “In the course of the last years, Osram has successfully positioned itself as a full-range supplier and now offers solutions for the entire range of customer needs,” says Klaus-Günter Vennemann, CEO of the Osram General Lighting Business Unit.
The change toward digital lighting technology offers a whole new range of possibilities, especially when it comes to solutions. In order to make these opportunities applicable on a broad scale, since light+building 2010 Osram has further positioned itself as a full-range supplier, taking into consideration the customers’ voice: In order to discuss new possibilities, the company arranged more than 50,000 consulting days in retail stores worldwide as well as a pan-European road show for approx. 7,000 lighting planners, architects and electricians. The result of these discussions was the development of light products and services that satisfy the market’s needs in a variety of different application fields.
Light for retailers: a success and cost factor
Lighting is a crucial factor for the success of a retail business: whether in a boutique or at the deli counter of a supermarket, customers will only purchase products when they can literally see them in a favourable light. At the same time, however, lighting is a cost factor, since a shop’s opening hours can be very long and cause high costs for energy and maintenance. Additionally, in retail, flexible lighting solutions are required, as the products have to be set in scene differently again and again in order to retain the customers’ attention.
At light+building, Osram presents the spotlight series Lunis SL for shop applications. Used as track-mounted spotlights or swivel-mounted fitted downlight, Lunis SL is particularly suited to create focussed highlights in sales areas. Efficient lighting is ensured either by means of integrated LED modules or high intensity discharge lamps. The LED version uses the Light Engine Prevaled Core Z2, which is characterised by a long lifetime of up to 50,000 hours. The version for high intensity discharge lamps is particularly well-suited for the Osram Powerball Plus lamps. This high intensity discharge lamp is also appreciated by customers for its very good color brilliance.
Light for industrial applications: high efficiency potential
For operators of industrial halls or warehouses, energy-efficient lighting is of particular importance. According to a recent study conducted by the Deutsche Post, lighting in logistic centres, for instance, is responsible for up to 80 per cent of the required electricity. Simple exchange and retrofitting measures can reduce the operating costs significantly. In an upfront energy audit, Osram can analyse the existing system and propose efficient alternative solutions.
Depending on the field of application, operators might either select conventional technology or LED. Osram presents new products in both of these areas: The hall luminaire T16 has an efficiency level of more than 90 per cent. It can also be used in challenging surroundings with temperatures of up to 50 degrees Celsius. Its electronic control gear for the industrial field has a lifetime of up to 100,000 hours. The highly efficient hall luminaire High Bay LED brightly illuminates halls, warehouses or assembly lines with a high luminous flux of 24,000. Its average lifetime of 50,000 hours makes the High Bay LED extremely easy to maintain.
Light in office buildings: better and more efficient thanks to interconnection
Operators of office buildings look for lighting solutions that save energy and at the same time promote concentrated and productive work. To guarantee this, Osram presents the new Mira luminaire family. Its ingenious system for light control – the so-called prism structure – allows for the luminaires to be assembled in greater distances, without creating a glaring effect. Mira is available as fluorescent lamp version (T5) and LED version in a range of different dimensions. What is more, to ensure optimised light management, daylight and presence sensors can also be integrated. Should the operator’s decision fall on a workplace-oriented solution, the Futurel LED is a good choice. The so-called double-asymmetrical light distribution guarantees well-lit workplaces with no glare. Daylight and presence sensors can regulate the intensity of the light, depending on personal needs, the brightness of the surroundings and on whether employees are actually present.
If building operators wish to take full advantage of the possibilities offered by an “smart building”, the Encelium light management system is the right choice. It combines six “strategies” for saving energy. These strategies range from daylight harvesting right up to smart time scheduling or variable load shedding. By using the Encelium 3-D software “Polaris”, operators can steer and monitor the system throughout the world via the internet. In connection with the new generation of electronic DALI control gears QTi DALI GII by Osram, the Encelium system records the energy consumption of the lighting in real time, thus enabling direct intervention and the utilisation of flexible cheaper power tariffs. Office workers can individually regulate the light at their PC workplaces.
Light in streets and cities: future-oriented, sustainable concepts
Light emitting diodes are also gaining ground in the field of street lighting. However, municipalities will always ask two questions: will required replacements still be available in five years to come, when a street lighting luminaire has to be exchanged because, for instance, it has been smashed in a car accident? And: how can I benefit from future leaps in LED technology performance without having to exchange the entire luminaire?
Answers to these questions can be found in the modular concept, which is being presented at Osram’s trade fair booth. While the design of a luminaire remaines unchanged, one can simply exchange the luminous module. This lowers manufacturing and developing costs and thus has a positive impact on the marketability of the product. Furthermore, the luminaires can always be equipped with the latest developments in LED technology. The street lighting series Streetlight10 LED is based on this concept. Apart from the Mini and Midi size already available, the smallest version, Micro, is now being introduced at light+building. In addition to this, the Streetlight10 LED portfolio now also offers special modules for cyclist and pedestrian crossings.
Light in sport arenas: correct light intensity for improved images
For the lighting of stadiums and arenas, the following rule applies: plenty of good light is needed to ensure that both the spectators on site as well as the fans in front of their television sets can follow the match in the best light. Osram has gained plenty of expertise in the field of stadium lighting and can prove its prowess in the new national stadium in Warsaw, where the opening match of this year’s European Football Championship will be taking place. LED is new in the lighting of sport facilities, as it was formerly not possible to attain the required light intensity. At light+building 2012, Osram presents the LED floodlight Fluter Sicompact FL Midi S. It enables flicker-free recordings in super-slow motion shots (1000 frames per second) and is also equipped to comply with HDTV requirements. A prototype of this luminaire is already being used in the Ratiopharm Arena in Ulm, Germany. The floodlights can be steered individually via light management systems in the common DMX protocols and thus can also provide tailor-made lighting for other events.
Light in the hotel and hospitality industry: numerous benefits due to change to LED
Modern LED technology is increasingly catching on in the hospitality industry. A comprehensive lighting study has shown that LED will cover approximately half of the lighting market in this field by 2016. Hoteliers and restaurateurs have come to appreciate the benefits of luminescent chips, as they offer a good light quality, providing a pleasant atmosphere as well as natural colors. What is more, they also enable dynamic effects that offer great potential during events, illuminating the rooms in a variety of different colors. When used all day long, as is typical for hotels, the high energy efficiency and long lifetime of LED makes them particularly cost-efficient. Retrofits, i.e new lighting sources for old bases, are often the introduction into the world of LED for numerous restaurant operators. The new Parathom Pro MR16 Advanced lamp replaces the conventional MR16 halogen lamps up to 60W, consuming up to 80 per cent less energy. Additionally, it can be dimmed infinitely.
Light at home: creating colored atmospheres
Not only in the professional field, also in private homes is the demand for LED steadily increasing. The most important purchasing arguments are the different color atmospheres that can be created with the help of light diodes used in connection with light management systems to give every room an individual touch.
At the last light+building, Osram already presented the flexible LED Deco Flex light strips. Now the company has further expanded its product portfolio for individual use at home: The free-standing luminaire Power Pole creates colorful accents in the living area. It consists of a metal rod measuring 1.50 metres with integrated fibre optics. These illuminate walls or the entire room. Colors can be adjusted and steered via IQ Light Control, the new Osram light management system for home use. With this system, the luminaires can be steered individually or certain scenes can be defined.
OSRAM AG (Munich, Germany) is a wholly-owned subsidiary of Siemens AG and one of the two leading light manufacturers in the world. In fiscal year 2011 (ended September 30, 2011), it generated revenue of about 5 billion Euros. Osram is a high-tech company in the lighting sector and more than 70 percent of its revenue comes from energy efficient products. The company, which is very much internationally oriented, has around 41,000 employees worldwide, supplying customers in 150 countries from its 44 production sites in 16 countries (as of September 30, 2011). Additional information can be found in the internet at www.osram-group.com.