Beijing Auto Show 2024: ams OSRAM empowers smart lighting and sensing for ZEEKR’s new EV vehicles
In May 2024, ams OSRAM (SIX: AMS), a global leader in intelligent sensors and emitters, announced its cooperation with ZEEKR, a brand of the Chinese Geely Group. The automaker showcased a lineup of its new high-profile EV models at Auto China 2024 in the Chinese capital of Beijing. The spotlight was especially on the much-anticipated ZEEKR MIX. Set to launch in the fourth quarter of 2024, the ZEEKR MIX is a mid-sized all-electric multi-purpose vehicle (5-seater MPV). With its spacious and comfortable interior, intelligent cockpit features and high performance, this minivan is poised to revolutionize the MPV market, offering an innovative driving experience.
In today’s fiercely competitive electric vehicle landscape, automakers are relentlessly enhancing smart features and customization to meet the growing demands of modern automobile customers. The ZEEKR MIX stands at the forefront of this evolution. The vehicle is outfitted with state-of-the-art exterior lighting products from ams OSRAM, delivering a smarter and more futuristic driving experience.
High and low beam modules
From the turn indicator and daytime running lamps to stylish car body lighting: automotive signals are being used more and more widely. The ZEEKR MIX is also equipped with ams OSRAM’s OSLON® Compact PL products for the design of high and low beam lamps. Empowered by Surface Mount Technology (SMT), the OSLON® Compact PL is the most efficient series in ams OSRAM’s LED profile, featuring a brightness of up to 460 lm/chip @1A. Thanks to its optimized lead frame design, this series is also characterized by outstanding thermal management.
The innovative use of intelligent light in the ZEEKR MIX boosts an interactive and fun driving experience, offers visual warnings and enhances communication between the driver and the vehicle. Families opting for the ZEEKR MIX benefit from a safe and comfortable high-tech vehicle.
LiDAR
The innovative LiDAR technology from ams OSRAM for measuring the distance between an object and the vehicle based on edge-emitting laser (EEL) diodes stands for exceptional performance and high reliability. Thus, it is the preferred choice for automotive manufacturers deploying LiDAR products. The ZEEKR 009 electric luxury van is equipped with ams OSRAM’s state-of-the-art SPL series of edge-emitting laser (EEL) diodes specifically designed for a variety of direct Time-of-Flight (dToF) applications in both industrial and automotive settings. This series stands out by offering groundbreaking LiDAR solutions with a narrow pulse width and a high-energy laser output, making it an ideal choice for reliable high-precision LiDAR systems. Thanks to ams OSRAM’s LiDAR technology, the ZEEKR 009 perceives its environment with more precision and perfectly detects obstacles, providing drivers with more secure and reliable driving assistance.
Intelligent ambient lighting
Other ZEEKR models have also been equipped with ams OSRAM’s state-of-the-art LED products to significantly improve luminance and driving experience. Among others, the ZEEKR 009 and ZEEKR 007 are equipped with intelligent RGB LEDs (RGBi), and all the OSIRE® E3731i LEDs used are intelligence empowered. During the manufacturing process, ams OSRAM calibrates the color and brightness data of each OSIRE® E3731i LED and stores it in the LED’s on-chip memory. This enables automotive manufacturers to seamlessly conduct system calibrations. As a result, each OSIRE® E3731i LED in a network with hundreds or thousands of interconnected ambient lights exhibits unparalleled optical consistency and homogeneity.
ZEEKR and ams OSRAM to innovate intelligent automobiles
ZEEKR’s decision to partner with ams OSRAM highlights its acknowledgment of the company’s leading technology and in-depth experience in automotive lighting and sensing. The cooperation with ams OSRAM empowers automakers to provide a more customized and intelligent driving experience that fosters greater brand recognition.
Cui Li, Vice President of Supply Chain at ZEEKR, highly praised the products of ams OSRAM: "The lighting and sensing technology from ams OSRAM not only meets our stringent criteria for aesthetics and functionality, but also plays a crucial role in enhancing the overall market competitiveness of our vehicles."
In March 2024, Mr. Aldo Kamper, CEO and Chairman of the Board at ams OSRAM, visited ZEEKR for a detailed discussion about future partnerships. During the visit, he emphasized that ams OSRAM is looking forward to further cooperation with ZEEKR, jointly developing more innovative lighting and sensing solutions to bring users an even more enjoyable driving experience.